Backlinks are the lifeblood of SEO. If you are doing SEO for your site for the first time you will understand the value of quality backlinks. To start with, backlinks are the votes/recommendations that other websites give you by linking your site from them. More the backlinks you gather for your site better is its marketing value. Search engines give priority to sites that have good quality backlinks.

Brush up your basics on backlinks:

Collecting backlink:

If you are in this rat race of collecting backlinks you have to act smart, and intelligent. Many website owners think that if you start building, backlinks will come. However this wait-and–watch method does not work these days, especially for small-scale website owners. You have to find a number of legitimate ways to get quality backlinks.

Value of backlinks:

Some backlinks carry more weight than others whereas few carry nothing at all. It depends on where you place a link and how relevant the website is linking to you. Some links can generate targeted traffic. When people search information using your keywords search engines can find your link embedded in an article, blog or forum post. Thus backlinks can get you real traffics that can turn into potential customers.

Backlinks carry PR juice:

SEO experts say that backlinks carry Google’s PR juice. When your website earns backlinks from high PR sites, search engine crawlers note the backlink profile. Since High PR sites are considered as high authority sites Google thinks that your site is worth enough to get the link credit. However it does not mean getting backlinks from low PR sites are worthless.

Link attributes:

Not all backlinks are noticed by search engines. Links that are tagged with “nofollow” attribute do not get value from search engines. Nofollow tag tells the search engine that there is a link from other site but the site does not want endorse your website. However “nofollow” links can have value if you are an active member of the targeted site and build community relationships with other members.

Where to get backlinks:

Getting backlinks is not that hard. But it is time consuming and labour-intensive. Only experienced link managers know how to get them easy. If you outsource this job to SEO Jersey consultants they can create quality backlink profile of your site. Make sure you have consulted the right professionals only, not a cheap link farm.

Author Bio: David Burner is a backlink analyst who often writes about linking strategies. As per his recommendation you can hire a SEO Jersey company (http://www.level-media.com/) for link development work.